I'm Will Tjernlund, the FBA Expert.

My name is Will Tjernlund and I'm the Fulfillment by Amazon expert. Over the years I've sourced, stacked, marketed, and sold over $10 million on Amazon. I read the blogs, do the research, attend the events, and watch the webinars so you don't have to, then I write down what actually held up in practice.

Between this blog, speaking at conferences, and constantly learning, my main focus is Goat Consulting, the Amazon consulting agency I co-founded. We act as an outsourced Amazon department for brands and manufacturers, handling everything from listing optimization and keyword research to Amazon Advertising, fulfillment strategy, compliance, and reporting on Seller Central.

This site is the no-nonsense version of what I know: how to find a product worth selling, how to deal with suppliers on Alibaba without getting burned, how Amazon SEO actually works, and how to use advertising to get a new product moving.

If you'd rather start with a structured conversation, you can also schedule a free Amazon strategy call with the Goat Consulting team. No commitment; we'll share useful insights whether or not we end up working together.